Visual identity · Concept
IDEA. LETTER. YOUR OWN EXPRESSION.Currently in blue.A little yellow today.
Gooddesignstands out.
We are MIMO. A small graphic design studio for big ideas. We give brands a face, words a rhythm and ideas a form.
Take a look atwhat we mean.TYPOGRAPHY,
WITH SOMETHING TO SAY.
01 / SELECTED CONCEPTS
Three ideas.
Three worlds of their own.
Original studies exploring what one good idea can do. Fictional projects, real work with form.
An identity unafraid to be heard.
Brand & packaging · Concept
PŮL
Editorial design · Concept
MEZI
All three concepts were created for this example. They are not customer references.
02 / HOW WE THINK
First why.
Then how.
Finally wow.
Room for
your idea.
Good design does not have to shout. It needs to know what it wants to say. We start with questions, look for a simple idea and refine it down to the last detail. With a desire to stand out — when it makes sense.
03 / WHAT WE COULD CREATEFrom the first line
From the first line
to a character of its own.
A brand with its own voice
From the first name to the visual system. A logo is the beginning; character emerges from how everything works together.
Typography that leads
Letters, composition and rhythm. A poster, publication or package that has something to say and knows how to say it in its own way.
A digital first impression
A website as the natural continuation of the brand. Clear structure, its own visual identity and details that make sense.
04 / YOUR MOVE
Something
on your mind?
↗Let us give it a shape together.
This is where your own website begins.
for the ‘A website without the worry’ service.
Concept HLUK — details
What could a brand for a new cultural scene look like? Loud typography, a simple mark and a rhythm that flows from the poster into the whole visual world.
The name becomes the main graphic element. Repeated letters create a rhythm; the circular drawing suggests the spread of sound.
Orange, almost black and a light detail. A limited palette and large lettering hold the identity together at any size.
Concept PŮL — details
A fictional café brand built on a simple idea: good things are for sharing. Friendly letters and semicircles that come together to tell a whole story.
The half motif connects the name, logotype and supporting graphics. The semicircles could be a cup, a sun or a place for another person.
Soft green contrasted with dark print. A visual system that could live on a coffee bag, cup or shop window.
Concept MEZI — details
A magazine study about what cannot fit into one sentence. A firm grid, generous margins and typography that lets the content breathe.
Tension between the fixed order of the typesetting and the free line illustration. Cobalt acts as a point of orientation throughout the publication.
A distinctive cover with a calm centre. A yellow accent highlights important moments without overpowering the reading.